VIMFF Launches New Website for 2017 Fall Series: Q & A with Web Designer Lindsay McGhee
Interview with Web Designer Lindsay McGhee
Q: What motivated you to say yes to creating a new website for VIMFF?
When Maja from VIMFF originally contacted me regarding the VIMFF website rebuild, I was immediately excited to have the opportunity to work with such an amazing local film festival that supports everything I appreciate including arts, culture, environmentalism, community, exploration and adventure.
As I was still in my first year of a business I launched post-maternity leave, I was thrilled to have the outreach and exposure to get approached by VIMFF. Not only did I resonate with VIMFF as an outdoor enthusiast, but it was a project that challenged me to find solutions to provide this annual film festival and non-profit society with an aesthetically pleasing website that met all their functionality requirements.
With my knowledge of WordPress, I was determined to help them streamline the user experience, film & contests submissions, film uploading process (knowing they have 100+ films to upload every year), and ticketing, while giving them aesthetically pleasing, responsive platform to showcase their yearly main event and sub-events.
Originally, with all the specs and requirements, I thought it might be a project for a team, but I quickly realized they already have a solid team of individuals for each section of VIMFF, including the film submissions & programming, to the annual photography contest, to an online ticketing platform via a local company called Zaui.
Q: We noticed a big outdoor theme to your portfolio. How do you choose the projects you work on?
Yes, I am truly inspired by the outdoors. Even though I may spend my working hours inside at a computer daily, I changed career paths and established a home and family in Squamish for a reason. Hiking, skiing, biking and being outside is a passion, instilled since a childhood spent in the Kootenay Rockies. Freelancing has allowed me to live here and raise a son in an outdoor inspired community like the one I was raised in.
As for those projects that I have worked on this year, so far I am lucky enough to say they have chosen me. Some, I have had to pass by as they don’t fit in my currently booked schedule, but mostly I have been lucky enough to work with a handful of talented entrepreneurs in this quickly expanding town of Squamish. Some are creatives like myself and others provide services like health, beauty, architecture, lodging, etcâ€¦ but most are creating a dream for themselves so that they can live in this beautiful place we call the Sea to Sky.
Q: You do so much from developing to designing websites, photography, branding and even social media. What part of your work do you enjoy the most?
Honestly, I love all parts of a project. With my vast interests I was never able to focus on one thing since I was a child, something that has both challenged me and helped me find direction. I feel that my current business has allowed me to fulfill my need to be both creative and technical at the same time.
Photography has always been a huge passion growing up but something I never pursued as a career. I have always had a great digital SLR but have never invested in professional level equipment. I purchase a solid camera when my son was born and added it on as an additional service to offer when my clientâ€™s require it. My favourite projects are the ones that I can offer multiple services and facilitate a company through the process of brand development, collateral and print design, to web development and post-marketing via social media and enewsletters.
Q: When you’re not busy working or running after a toddler, what do you for fun outside?
Well I don’t get as much time as I used to, that’s for sure! But, I have taken advantage of the fact that my son LOVES his hiking back pack. We have gone on many 3-6hr hikes including Water Sprite, a hike in a National Park in Quebec, up the Chief, the Sea to Summit trail, Brandywine Meadows and even to Tricouni Lake during a blizzard in October. We have also done a few basic ski tours with him in backpack. During my maternity leave I started a Facebook group called Squamish Moms Hike. It started with just a few of my like-minded mom friends and now has almost 400 members. A few other moms have taken over leading weekly hikes now that I am focused on my business and I am so glad that it has continued to get new moms out there!
When pregnant, I floated the Squamish river many times as it is harder to find outdoor activities that are both fun and not risky. It turns out he loves paddle-boarding even out of belly. I recently took him out into Howe Sound for the Patagonia Flotilla to Protect Howe Sound.
In the next few years though as he grows and becomes more independent I am hoping to get more solo time to spend skiing and mountain biking and even have some multi-day hiking trips. One day he will be old enough to join me and I can’t wait to take him on some amazing adventures.
Q: Now that you’ve gotten to know our Fall Series program really well, what show are you most excited to attend this November?
With winter just around the corner I am pretty excited to see all that both ski shows have to offer. I grew up ski racing and then in my teens transitioned to freestyle skiing. I love everything by Sherpa Cinema’s so Tsirku is one that stands out, but all films and speaker presentations in the ski shows represent a different aspect of the ski world that I can appreciate. From small town park to big mountain skiingâ€¦ from pushing yourself to the limits young and young at heartâ€¦ to the effects on the environment, all films and speaker presentations for sure capture my interest.
Q: What is the best way for an individual, organization or company to get in touch with you?
Please feel free to check out my website: www.lindsaymcghee.com and get in touch if you are interested in working on a project with me.