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Director: Katie Burrell
Origin: Canada
Duration: 32 minutes

This film was part of the VIMFF 2020 Fall Series.


When celebrated professional skiers Lorraine Huber and Hedvig Wessel join forces to take on the Freeride World Tour, director Katie Burrell thinks this just might be a premise dreamt up in Girl-Boss heaven.

The “Plan,” as it were, was to film Norway and Hoobs supporting each other through their complementary transitions – one from athlete to coach, and the other from mogul skier to big mountain freerider. Proving women can have it all.

Sticking it to The Man.

All that good stuff.

At the centre of this disaster, “COACH” asks the questions – why are women hiding behind contrived narratives in action sports media? Can’t female athletes show up honestly and still be adored by fans? Is there space for flaws in the gilded world of professional skiing?

As things start to unravel for Hedvig, Lorraine, and Katie – mentally, emotionally, and entirely (respectively), COACH becomes the inside-out story of how things fall apart.

With too perfect a setup and too high of expectations, Burrell exposes the impossible challenge that female athletes continually face in action sports.



vimff fall series coach director katie burelle

Director: Katie Burrell

Katie is a comedian, director, screenwriter and marketing professional from Vancouver, BC. Katie’s unique brand of “outdoor industry” comedy is in part informed by the time she has spent working in the ski industry. With a background in stand-up comedy and improv, her character driven creative skills have been seen in recent projects such as Dream Job and Influencer.

vimff fall series coach director of photography colleen gentemann

Director of Photography: Colleen Gentemann

Colleen is a producer and filmmaker from Revelstoke, BC. She is a master collaborator with an eye for detail. Running as a one woman show for many years, she has explored every angle of film production. Her work often showcases and empowers women in action sports.


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