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Frame of Mind

VIMFF FS Frame of Mind x
BC Premiere
11 mins |
Canada |
Jeff Thomas


A humble, welcoming and soft-spoken individual, Sam Kuch, is a product of his environment. Born and raised in the lesser known region of the Kootenays, it’s a community filled with passionate skiers and downhome, throwback ski resorts. This picturesque, powder filled paradise has shaped and inspired Sam, allowing him to quickly reach new heights.

From breakthrough appearances with Toyota Canada & Forecast Ski Magazine, to award-winning segments with MSP Films and Blank Collective films, Sam credits his roots and growing up with like-minded individuals to be his inspiration for taking his skiing to the next level. From backyard jibs, to home-made ‘finger skis’, we reflect on Sam’s “”Frame of Mind”” and look into what it takes for Sam to go from a small-town shredder to ski industry superstar. Sam joins up and comer Cole Richardson, Jordy Kidner and veteran, Riley Leboe on the trip of the season, at Monashee Powder Cats.


vimff fs frame of mind Jeff Thomas Director

Jeff Thomas

Jeff has made a career of combining his passions for video production, and spending as many days on snow, as possible. He is an award winning outdoor & adventure producer with over 15 years of experience that has worn every hat. He has worked with an extensive list of adventure brands, film companies, resort destinations & media agencies. Credits include: Poor Boyz Productions, Switchback Entertainment & Salomon Freeski TV, BLANK Collective Films, Origin Design & Communications.
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